Steven Andrews
CREATIVE - EXECUTIVE - PRODUCER - STRATEGIST
Strategic and visionary leader with 15+ years of experience, specializing in driving content direction and production in communications, public affairs, and advertising. Proven track record of mentoring creative talents, managing multimillion-dollar budgets, and steering narratives to achieve brand recognition, emotional resonance, and strategic objectives.
Expert in speechwriting, demand generation, social media, and tactical planning, dedicated to influencing public perception and fostering important conversations. Leads in brand management and finding new demand-generating content opportunities for initiatives, foundations and businesses leading 50-100M+ revenues, showcasing an exceptional ability to blend creativity with strategy to create impactful change.
Direction | Development | Leadership | Editorial | Planning | Communication
Key Achievements
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Awarded 6 Telly Awards during my tenure at ToughBuilt in just 3 years, for writing, producing and ideation on multiple commercial spots including “A ToughBuilt Santa”, “Massive”, a ToughBuilt Superbowl Spot, and “StackTech Arcade”, a product-driven animated April Fools’ Day social campaign.
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Guided ToughBuilt's crisis communication through a product leak, achieving viral success with the product becoming the #1 search term on Lowes.com in five days and a 20% sell-through in 14 days, 700% increase in engagement, and reach of 500M+, dominating the industry narrative and generating revenues of +50M
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Boosted average Instagram reach for a legacy client from 11.4K to over 1.06M and grew Facebook by 60K, raising impressions to over 26K per post and achieving a 73% share of voice over competitors from 2021 to 2024. Commanded global social accounts enhancing metrics up to 2,300% in reach.
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Oversaw a regional digital fundraising message strategy for the 2016 Clinton Presidential Campaign in Midwest markets, a portion of a multimillion dollar direct-to-voter outreach campaign, significantly boosting reach and driving grassroots volunteerism and individual donor engagement.
Curriculum Vitaé
Curriculum Vitaé
HYPERLIFIC INC.
PRINCIPAL, ENTERTAINMENT
February 2024 - Present
Guided by the belief that the future of animation isn’t made in boardrooms or backlots—it’s in the hands of the bold, the weird, the deeply online, and the unapologetically obsessed.
As Principal, Entertainment, I develop and curate our slate of streaming series, shorts and films: a collective that ranges from creatives, animators and manga artists to Hyperlific originals.
Currently I am leading development and story on the first Hyperlific Original, The Toxic Girls, is a riot-grrrl, gas-leak-fueled supernatural series about a group of college women turning their small town (and the system) inside out after a corporate accident converts Mayberry into Mutant-town, and the girls have no choice but to trade in their sweats for a supersuit.
In addition, my duties extend beyond the content slate to leading brand voice, editorial direction, community-building, social media content production and influencer partnerships.
LESATH INTERNATIONAL
MARKETING, ADVISORY BOARD
February 2024 - Present
Chief of Marketing & Communication strategy and brand initiatives for Low-Earth Orbit start-up LESATH, I joined the Advisory Board to help bring democratized access to space to a new host of audiences.
• Spearheaded branding and iconography refresh, contracting and art directing brand designer Aaron Molo to envision a modernized, cleaner future for orbital services.
• Developed full-spectrum asset copy and a new messaging directive and mission statement to help identify the broader brand in the marketplace and refine the voice of LESATH on social media, LinkedIn, in investor pitch decks and web landings.
• Led demand-generation strategy in the public affairs sector, spearheading relationships with nasa and commercial space reporters and innovation-tech journals, blogs and outlets to help drive visibility for the company, it’s venture capital goals, and the broader new space economy.
TOUGHBUILT INDUSTRIES
Global Director - MARKETING,
Social Media + COMMUNICATIONS
October 2021 - Present
Developing and executing comprehensive strategies and marketing initiatives, enhancing our brand presence and crafting our public reputation.
• Provided creative and narrative leadership in the launch and lead strategy for 170+ products, encompassing market research, omnichannel planning, and execution across sales events, trade shows, digital content, social media, advertising, influencer partnerships, and media outreach.
• Managed brand sponsorships and partnerships, including direct interactions with NASCAR, USPSA, and Los Angeles County Sheriffs SAR and branded film projects with the NHRA's Scrappers Racing team and Taran Tactical Innovations.
• Collaborated and led a diverse team of global employees and project contractors, focusing on creative and diplomatic mentorship and fostering cross-functional teamwork.
• Led unifying brand messaging across LATAM, North America, and Europe; managed advertising, social media, and PR efforts, including C-suite speechwriting and press releases, driving brand visibility and market growth.
Throughout this position, I have continued to serve ToughBuilt C-Suite as a media and editorial content galaxy-brain, consulting on civic strategy and developing a narrative supporting the company's pioneering market growth with influencer networks and partners.
GROUNDBREAK BY TOUGHBUILT
Editorial Director
March 2022 - Present
Led the editorial direction and content strategy for publishing division, managed operations.
• Piloted the editorial design and production of the magazine, coordinating 16+ collaborative shoots; worked alongside the Brand Creative Director to develop 80+ "Art of Innovation" concept assets and 33 covers.
• Planned the editorial calendar and initiated an email campaign to enhance visibility, effectively building a targeted audience for the magazine's launch and fostering community engagement.
A.F.G. INC
CMO (NARRATIVE)
April 2012 - 2021
Directed content creation, copywriting, package design, social media strategy and logo graphics, innovating and localizing global brands to craft compelling stories that resonate with diverse audiences.
• Spearheaded branding and marketing projects increasing B2B and B2C demand generation with global annual sales targets of 20M+ for clients including Smucker’s, Jeni's Splendid Ice Cream, and Cleveland Cyclewerks.
• Crafted art and social media strategies for CPG brands such as Paqui's and Green Mountain Coffee; acted as copy chief for brands like Sherwin Williams, Wendy’s and BilJak Feeds.
• Led a team of 25+ writers, designers, production artist and social media managers on international branding and packaging updates, steering creative direction, and developing brand identity, localizing global companies like Asahi Brewing and Bajaj Automotive to the U.S. market.
Additional Experience
Area 42
Chief Writer (Fintech Product)
May 2021 - April 2022
Wrote product copy, maintaining creative ownership over brand voice, external copy, explainer videos, English taglines; crafted launch language, product testimonials, and social strategy to align with the brand narrative.
Public Affairs Coordinator
July 2016 - November 2016
Hillary For AmeriCA
Managed communications with Midwest media, coordinating pre-interviews and liaising with reporters on local issues, while also crafting fundraising email campaigns; and drafted message to engage local donor groups.
COSMIC RODEO
Founder
June 2018 - Present
Founder and head of creative development for a full-service 360 creative think tank serving as the corporate entity housing my freelance work for clients like Duke Canon and personal IP for pitch pilots, spec scripts and indie game narrative design.
Warren 2020
Field Message Coordinator
June 2019 - February 2020
Developed and executed fundraising communications, including drafting texts, emails, call scripts, and social media content and organized weekend door-knocking efforts and produced newsletters, blog posts,
Areas Of Expertise
Creative Strategy | Copywriting | Content Management | Crisis Communications | Screenwriting | Branding & Identity | Digital Marketing | Political Communications | Budget Management | Analytics | Social Media Strategy | Media Relations | Executive Leadership | Project Management | Marketing Campaign Software | Film Production
Technical Tools
Brandwatch | Adobe Creative Suite | Meta Business Suite | Talkwalker | Final Draft | Asana | Confluence | Miro | Notion | Cision | Muckrack | WordPress | Active Campaign | Paladin | Obsidian | Midjourney | Gaia.ai | MNTN
Education
Professional Certificate, Narrative Design | University of British Columbia | Victoria, British Columbia
MM, Development Policy | Massachusetts Institute of Technology | Cambridge, MA
BFA, Fine Arts (Music) | Cleveland Institute of Music, Case Western Reserve University | Cleveland, OH
Awards
Telly Awards
Recognized for outstanding holiday commercial within first three months of role; responsibilities included conception, writing, casting, and co-producing.
Platinum MarCom Award & AdWeek Recognition
Achieved for a Superbowl commercial spot "All Pros Welcome"; encompassing conception, writing, executive production, casting, location scouting, assistant directing, and art directing.